About Momo Design Lab

Alex Johnson

Some people dream about leaving the city and moving to the mountains. Momo actually did it.

Nestled among the pine trees of Northern California, Momo Design Lab was born from a life built around creativity, adventure, and a deep appreciation for the outdoors. Founder and designer Momo traded the rush of city life for mountain trails, winding dirt roads, and the kind of inspiration that only comes from being surrounded by nature.

On any given day, you'll find her hiking forest trails, mountain biking through rugged terrain, exploring hidden backroads, or sketching new ideas inspired by the landscapes around her. For Momo, the outdoors isn't just a backdrop, it's a way of life. That connection to nature influences every piece she creates.

With a career spanning sportswear design, performance apparel, knitwear, graphic design, and product development, Momo has always been fascinated by the relationship between function and beauty. She believes the best designs should work hard, tell a story, and become more meaningful with time. That philosophy is at the heart of Momo Design Lab.

Rather than chasing fast fashion, Momo sees potential in materials that others might overlook. Vintage textiles, discarded garments, surplus fabrics, forgotten trims, and well-loved materials are transformed into one-of-a-kind pieces with a second life. Through upcycling, repurposing, and thoughtful craftsmanship, every creation carries its own history while becoming something entirely new.

Details matter here. A carefully placed pocket. A unique quilt pattern. Unexpected fabric combinations hidden inside a garment. Utility balanced with artistry. These small discoveries are what make each piece feel personal.

Momo Design Lab creates apparel, accessories, repairs, and custom projects for people who value authenticity, sustainability, and adventure. The brand is inspired by outdoor exploration but designed for everyday life, whether you're heading into the mountains, walking through town, or simply appreciating well-made things.

More than a clothing label, Momo Design Lab is a reflection of a lifestyle: creating with intention, respecting resources, finding beauty in imperfection, and choosing experiences over excess.

Every piece is designed, repaired, reimagined, or handcrafted with the belief that great design doesn't have to be new to be extraordinary. Because sometimes the most beautiful things are the ones given a second chance.